The new frontier for marketing is no longer traditional media of print and television, more and more people are moving online in attempts to the next new thing online. Unlike traditional marketing the barrier to entry online are very small, start-ups often take this route as it is much more cost-effective
and really the new in thing. There are many different strategies that you can follow for a successful marketing campaign depending on your niche, budget, and time frame but there are some universal truths that you need to follow.
Marketing is about creativity and figuring out new and exciting ways to get your message across. What we are trying to do here is help you avoid the most common and typical mistakes people make. Internet Marketing is constantly evolving but one thing that you need to know it is marketing, which mean the basic principles of marketing are the same. The only difference is that the internet has provided such a different channel in which your company can express itself that sometimes people consider a whole different discipline.
Personal Touch is Crucial
What is the personal touch? Well have you noticed that Google and Facebook are now able to target people by very specific criteria? That means that they can target you by your sex, age, location and even by your
likes and dislikes. This may seem quite creepy but you can use this to your advantage by targeting your audience at the local level. This is one of the reasons that spam doesn’t really work, if you try a scatter shot strategy you might end up damaging the reputation of your website and then the reputation of your product. Don’t forget to make sure that you focus on a local search. Which means that if you have a restaurant in Coral Gables make sure when people search for restaurants in Coral Gables that your name shows up in the results? This is especially appropriate if you business is located in the mall.
This means that if you are in the mall that you will benefit from the traffic and search of the location that you are located in. So what does this mean? It means that local business can leverage the internet to get their products act there with a personal touch, so that the locals can find their way there. Sending out personalized emails or even actually corresponding to customers can help you build loyalty. Some of the biggest complaints out there is that in some companies it’s impossible to talk to a real person. So
be that real person and add the personal touch to the company.
Don’t Forget Being Social Enough
Facebook, Twitter, Instagram, LinkedIn and Google + are all social networks which are great places to do your marketing. Some people feel that Social Networks are a waste of company time when they think of social media they are thinking of ways to block it and increase worker productivity. What you can do is tap social media to rapidly expand your internet footprint without spending too much money.
It’s important to invest in good social marketing as they can be a big driver of traffic to your site. Some of the more savvy companies have started to even address their customer service concerns on social media sites.
Creating an online community where people who enjoy your product can come together is also a big win. Creating fan pages, linked in accounts or even tweeting on a regular basis shows that you are connected to your clientele and that you are hip and modern company.
The best part about this is it is mostly free, none of the major social media sites will charge you to create a site even if it is commercial in nature. You can also build your profile quickly with a minimum of investment and even use graphics that you have already created for you website. What you would have to budget is having the social media sites drive traffic to your fan page or company profile. This is a relatively new development and something that companies should definitely incorporate into their marketing
strategies. One of the downsides is that you need to invest on staff to monitor your social media as you cannot really just leave it alone like a static website. On top of that you also need to ensure that your staff is up to date with the new developments in the company as this where people will often go looking for news. Consider creating a corporate communications function and depending on the size of your company make it a department or a single person.
Often you have to address concerns on the social media sites and it is also a good place to check on feedback for your company. So learn to use social media to gauge where you are in the market and what do people
really think about your company.
Social media is one of the hot new trends of 2014 along with mobile computing so this is not something that you can afford to ignore. So if you don’t already have a person doing it at least make sure that you read up on the topic.
“Newbies” are Equally Important
Some companies try to cultivate an elitist mentality. Perhaps your company is selling software and your blog and website are overly technical and can only be understood by engineers. Elitism is often used as a marketing strategy because they feel that the masses will follow the elite. Of course this can work in certain situations especially with the designer fashion houses.
What we need to take a look at is the grass roots growth of your customer base. Your website should have articles or blogs about introduction to your product or industry. It’s important that you cultivate and grow your customer base as that is the only way to really drive traffic and people to your site. Consider creating “How to” articles so that people interested in things like programming will end up at your site. After explaining the basics you can then sell them related products.
Making your site more beginner friendly would be a great help. Even building a welcoming online community through a message board or forum would be great. These small steps would help people that might be intimidated into joining your product community. It is also important to remember that a lot of these newbies might become your customer advocates. Developing and maintaining your customers is
important in creating a strong marketing strategy.